CASE STUDY
Glendale Union High School District
We worked with Glendale Union High School District (GUHSD) on a new brand identity to elevate its reputation as one of the top-performing school districts in Arizona, and launched a bilingual, multi-channel marketing campaign to enhance student enrollment, improve retention, and strengthen ties with the existing community. The new campaign inspires students to realize their full potential, emphasizing GUHSD’s rigorous curriculum, engaging extracurriculars, and supportive environment to guide them through college, career, and life.
Marketing Objectives
- Develop a marketing and media strategy to elevate the GUHSD brand, build awareness, and retain and increase student enrollment
- Rebrand GUHSD with a unified look, feel, and voice
- Launch a comprehensive marketing campaign
- Retain current students and increase new enrollments
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Online Marketing
Online Marketing
Results
- The new brand launched with a unified look and consistent messaging across all marketing channels
- Delivered 5,173,591 impressions and 29,858 clicks generating a 0.58% CTR in the first year of advertising
- Launched digital campaigns leveraging each school’s unique selling proposition
Results
- The new brand launched with a unified look and consistent messaging across all marketing channels
- Delivered 5,173,591 impressions and 29,858 clicks generating a 0.58% CTR in the first year of advertising
- Launched digital campaigns leveraging each school’s unique selling proposition