CASE STUDY

Arizona Department of Health Services: Power Me A2Z

Since 2017, we have worked with the Arizona Department of Health Services to develop a comprehensive, multicultural public health marketing campaign for their Power Me A2Z initiative, which promotes the benefits of multivitamins with folic acid to women of childbearing age. After successfully increasing awareness and participation in the Power Me A2Z free vitamin program, in 2024 we spearheaded a research-driven approach to refresh and relaunch the brand, updating the design and messaging to better align with and appeal to the target audience.

SEE RESULTS

Marketing Objectives

Refresh and relaunch the Power Me A2Z brand using consumer research to guide design and messaging
Develop a new, research-driven narrative for Power Me A2Z addressing vitamin benefits that appeal to the target audience, including health, wellness, beauty, and reducing birth defects
Launch comprehensive marketing campaign and continue to educate audience about the importance of folic acid before and during pregnancy
Leverage free vitamin program to drive traffic to ADHS’s Power Me A2Z landing page