Maricopa Association of Governments

Davidson Belluso’s partnership with the Maricopa Association of Governments (MAG) started in 2021 when our agency was asked to lead strategic, bilingual marketing efforts to launch the See Me AZ initiative, a program designed to educate drivers, pedestrians, and bicyclists about roadway safety and change the behaviors that most commonly cause accidents.

Marketing Objectives

• Increase awareness of the See Me AZ roadway safety initiative
• Develop targeted media strategy and creative messaging approach to reach drivers, bicyclists, and pedestrians with messages about roadway safety and drive behavior change
• Drive traffic to the SeeMeAZ.com website where educational tips and resources are available
• Monitor, track, and analyze awareness and creative engagement to adjust and optimize campaign
• Conduct baseline study and follow-up studies to gauge awareness of the See Me AZ initiative prior to and during the campaign

Results

• Since campaign inception, we’ve consistently over-delivered media impressions, culminating in an average 8.2% over-delivery
• Aided awareness has grown or been maintained across critical demographics year over year