CASE STUDY
Maricopa County Attorney's Office
Davidson Belluso’s partnership with the Maricopa County Attorney’s Office (MCAO) began in 2022 when record-high vacancies within the organization encouraged them to prioritize the development of a new recruitment approach and strategy. Our agency was brought in to spearhead strategic marketing efforts with a focus on increasing awareness of MCAO’s career opportunities and filling key positions including attorneys, paralegals, and committed long-term employees.
Marketing Objectives
- Develop a nationwide marketing and media strategy to build awareness and drive prospective employees to MCAO’s recruitment microsite
- Highlight the benefits of choosing a career that makes a difference, and the appeal of living and working in Arizona
- Create a unified look, feel, attitude, and brand personality for the MCAO recruitment microsite
- Increase the number of employment applications received from qualified applicants, focusing primarily on attorneys and paralegals
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Website Development
Online Marketing
Results
- The campaign exceeded every metric goal for every tactic, including impressions, clicks, and unique visitors to the microsite
- MCAO had its largest-ever new orientation group three months after the campaign launched
- 59% increase in application submissions
- 167% increase in hiring rates
- 66.5% decrease in vacancy rates
Results
- The campaign exceeded every metric goal for every tactic, including impressions, clicks, and unique visitors to the microsite
- MCAO had its largest-ever new orientation group three months after the campaign launched
- 59% increase in application submissions
- 167% increase in hiring rates
- 66.5% decrease in vacancy rates