CASE STUDY
Scottsdale Unified School District
We have partnered with Scottsdale Unified School District (SUSD) since 2021 to drive student enrollment through strategic digital marketing initiatives. For the most recent school year, we continued our successful approach by optimizing existing ad creatives, developing new high-impact assets, and refining audience targeting strategies to enhance engagement and conversions.
The campaign focused on recapturing and retaining student enrollment by driving prospective families to a designated landing page on the SUSD website. Building upon past successes, the strategy expanded to include individual schools with lower enrollment and district-wide promotional efforts aligned with key enrollment events.
Marketing Objectives
- Develop a strategic marketing and media plan to increase enrollment and retention
- Optimize and expand digital ad creatives for sustained engagement
- Implement targeted advertising for individual schools needing enrollment support
- Align campaign efforts with district-wide enrollment initiatives
- Leverage performance data to refine outreach strategies and maximize ROI
Capabilities
Marketing
Strategy
Copy & Content
Development
Creative
Development
Media Planning
& Buying
Online
Marketing
Online
Marketing
Results
- The campaign saw a 106% increase in total impressions over the recorded period
- Total clicks increased, demonstrating a 259% rise in engagement
- The click-through rate improved by an impressive 1,556%, significantly enhancing ad engagement efficiency
- Substantial increase in website traffic directed to the enrollment landing page
Results
- The campaign saw a 106% increase in total impressions over the recorded period
- Total clicks increased, demonstrating a 259% rise in engagement
- The click-through rate improved by an impressive 1,556%, significantly enhancing ad engagement efficiency
- Substantial increase in website traffic directed to the enrollment landing page