CASE STUDY

Maricopa County Sheriff’s Office

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Fluctuating public perceptions about the law enforcement industry were making careers less appealing and recruiting more challenging. The Maricopa County Sheriff’s Office (MCSO) partnered with Davidson Belluso to develop a comprehensive strategic marketing plan to elevate the MCSO brand and increase recruitment for key positions. Our multifaceted approach included a thorough review of existing strategies, in-depth analysis of historical recruitment data, and extensive interviews with MCSO staff across various departments. We leveraged media profiles and usage insights to craft a targeted campaign that would rebuild trust, inspire action, and increase applications.

Marketing Objectives

  • Develop a nationwide marketing and media strategy to elevate the MCSO brand, build awareness, and drive prospective employees to apply
  • Emphasize the positive aspects of law enforcement to counter a nationwide decline in support
  • Rebrand and relaunch MCSO, creating a unified look, feel, and voice
  • Increase the number of applicants received for key positions

Capabilities

marketing strategy

Marketing Strategy

copywriting

Copy & Content Development

creative development

Creative Development

media planning buying

Media Planning & Buying

website development icon

Website Development

online marketing

Online Marketing

General Recruitment :30 Video

Detention Office Recruitment :30 Video

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radio-1

General Recruitment
:30 Radio Spot

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Deputy Sheriff Recruitment
:30 Radio Spot

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Detention Officer Recruitment
:30 Radio Spot

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Results

  • The campaign exceeded every metric goal for every tactic, including impressions, clicks, and unique visitors to the microsite
  • Exceeded impressions goal by 108%
  • 214% increase in web traffic over the previous quarter (32,000 clicks to microsite in first 3 months)
  • 27% increase in application submissions, year-over-year
MCSO-DigitalAd-1

Results

  • The campaign exceeded every metric goal for every tactic, including impressions, clicks, and unique visitors to the microsite
  • Exceeded impressions goal by 108%
  • 214% increase in web traffic over the previous quarter (32,000 clicks to microsite in first 3 months)
  • 27% increase in application submissions, year-over-year

Let’s make a difference together.

Call us at 602.277.1185