CASE STUDY
AZ ABLE
AZ ABLE is an investment and savings program through the Arizona Department of Economic Security designed for Arizonans with disabilities. The program enables individuals with special needs the opportunity to save money tax-free without losing their needs-based benefits so they can invest in their future now to prepare for a richer, more independent life later. Davidson Belluso was brought on as a marketing partner to develop an awareness and education campaign to reach eligible individuals with messaging that would address common concerns about savings, encourage confidence in the program, and increase account enrollment.
Marketing Objectives
- Raise awareness about the AZ ABLE program
- Educate Arizonans on the benefits of opening an AZ ABLE account
- Increase the number of AZ ABLE accounts opened
Capabilities
Marketing Strategy
Copy & Content Development
Creative Development
Media Planning & Buying
Results
- Nearly 5 million impressions in 11 months
- 21% increase in the number of new accounts, year over year
- Consistently exceeding impression goals in every tactic by an average 4%
- Exceeding industry benchmarks in every tactic, some by triple
Results
- Nearly 5 million impressions in 11 months
- 21% increase in the number of new accounts, year over year
- Consistently exceeding impression goals in every tactic by an average 4%
- Exceeding industry benchmarks in every tactic, some by triple